IPL team Gujarat Lions has created a digital platform for fans to interact with each other and the team.
With actor Amitabh Bachchan as brand ambassador, Chinese phone maker OnePlus moves away from its digital-only ad strategy.
OTT players like Netflix, Hotstar, and Voot are keen to find a common currency to measure viewership numbers and improve advertising options as well as content. Urvi Malvania reports.
The Pro Kabaddi League will now have 12 teams, over 130 matches and 13 weeks of competition.
Cricket still leads when it comes to sponsorship, but other sports are bridging the gap at a fast clip, says Urvi Malvania.
According to industry experts, television has lost the young urban viewer for English or Hindi shows. Urvi Malvania finds out what is making more and more of them turn to digital platforms like Voot and Hotstar.
With Tetley, Essilor and other brands seeking him out, Ganguly is the highest paid endorser among retired cricketers.
While the urban-rural split of TV homes was 50:50 earlier, rural India has 17 per cent more TV homes now.
Teams play safe, retain star players, total purse at Rs 148 crore versus Rs 198 crore last year
Urvi Malvania reports on Disney India's year of ups and downs and the films that saved the studio.
Urvi Malvania on what makes Ranveer Singh so popular that he is succeeding Salman Khan and Akshay Kumar as the brand ambassador of Thums Up.
Urvi Malvania reports on the restructuring expected at Disney India under new MD Mahesh Samat.
Without the captaincy, can the cricketer keep his place at the endorsement table?
Streaming services like Netflix, Amazon Prime and Hotstar offer attractive price points to the Indian audience. Urvi Malvania reports.
Hero ISL received, in its third edition, a total viewership of 216 million as compared to around 207 million last year. One of the highlights of the season was the sharp increase in rural India viewership registering a cumulative figure of 101 million, indicating the widespread appeal of the sport.
Sairat is the first Marathi film to cross Rs 100 crore.
Dangal has the potential to surpass the Rs 340 crore mark set by PK.
Made at a budget of Rs 75 crore, the film needs to make Rs 150 crore to break even and book profits.
Movies like Jungle Book, Conjuring 2 helped Hollywood capture its biggest share of the Indian box office this year. Can Bollywood keep up? Urvi Malvania reports.
Global OTT players are late to the party. Indian players like Hotstar and Hungama Play have surged ahead with customisations tailored for the Indian viewer.
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